Evans is the UK's leading fashion retailer for women size 14 - 32. We are the shape specialists with a focus on styling for your shape, whether you're an Apple, Hourglass, Pear or Busty. Our aim is to ensure you find something that will fit you perfectly. We offer exceptional customer service and style advice to help you look and feel amazing. Our lingerie is available is sizes 38 - 50, B-H cup and our shoes are available in sizes 4 - 10 in wide and extra wide fit. Join our online community and follow us on facebook, twitter or our blog at blog.evans.co.uk and be sure to sign up to Evans Style News at www.evans.co.uk/stylenews for all the latest style updates and a chance to WIN £250. For more information visit www.evans.co.ukWhat's Your Shape?
Apple, Hourglass, Pear or Busty?
Evans customers can revel in the specialist chain's new 'What's Your Shape?' approach to fashion retailing. Over the last year, researchers interviewed more than 5,500 girls and women the length and breadth of the country, and identified four body shapes to celebrate curves: Pear, Hourglass, Apple, and Busty. Of course, this terminology has been used before. The difference, this time, is that Evans has created four new 'cutting blocks', based on real women, and the new autumn/winter collection has been specifically grouped into capsule ranges to flatter each of the different shapes. Customers will be given advice on which "shape" they are, and then guided to the pieces which best flatter as well as fit their curves. A customer panel of 54 women from all over the UK will monitor the campaign and provide regular feedback.
"Shopping purely by size can be confusing and demoralising," says brand director, Fiona Ross, "because everyone one of us has a unique figure. It's more about addressing your shape and finding the best styles to suit. Our research showed many women felt they were being judged on their size, or else they worried people thought they were just fat, or lazy. We want to put the pleasure factor back, promote a positive body confidence message, and help curvy women identify, shop and dress for fabulous shape and confidence."
Get the latest fashion, from jeans to shoes and more. The latest collections from Evans, clothes especially designed to suit your curves.
Casual tops, formal tops, jersey tops, blouses, knitwear, casual, trousers, formal trousers, jeans, skirts, jackets, outerwear, tailoring, nightwear, lingerie, footwear, hosiery, accessories and gift vouchers.
Sizes 14-32 for clothing and 4-10 for footwear.